Business Websites, Selling Products & Services

Business Websites: Selling Products or Service

Are you using your Outdoor Website to sell products or services? Do you have online shopping with the ability to accept credit cards? Is your store streamlined to do your own card processing and calculate shipping rates in real time?

Many Outdoor Websites make the mistake of trying to take shortcuts in order to establish an online store front. Most notably, they use 3rd party services such as PayPal or canned shopping carts to sell their inventory. In the process, they save a few bucks but lose a lot more in the long run.

3rd party services may make it easier for Outdoor Websites to establish ECommerce but they make the buying process cumbersome. Making potential buyers deal with pop-up windows or clicking back and forth between your Website and a completely different Website is too complicated. Users get confused when they have to leave your Website and checkout at a completely different service. It is also seen as cheap and unprofessional. No matter what you do, people always seem to know it is a shortcut and you are now asking them to deal with someone else when they are only interested in dealing with you.

When it comes to online transactions, you want to get that payment as fast as you can. You stand a far higher chance of getting it on your own Website than redirecting a user to someone else's. If using third party services was such a good idea then why don't companies like Cabelas and Bass Pro Shops use them? They could certainly save a bundle by using them right? WRONG!

If you are currently using a 3rd party shopping cart then you may have already encountered a common problem - you cannot customize the look. You may also find that there is business logic significant to your business that is lacking. When using a 3rd party service, you are locked in to the functionality of that program and you have no freedom to modify or add things.

Custom Shopping Systems Built By TConsult Outdoors

Electronic Data Solutions - secure payments, fully manageable.
Aurical Company - secure payments, fully manageable.
IceSkimmer.com - secure payments, real-time USPS shipping rates, fully manageable.
AirBagCenter.com - secure payments, real-time UPS shipping rates, fully manageable.

Are you considering an ECommerce system for your Outdoor business? Are you having problems with the current 3rd party services you are using? Do you need a customized solution that runs entirely on your Website that you fully control to increase your service and customers? Feel free to Contact Us to discuss a solution.

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